# EMPLOYER BRANDing

## Showcase your brand and differentiate your interview experience.

Make your company stand out and close more candidates with an unforgettable interview experience that's always on-brand.

[Book a demo](/content/contact-sales/index.html)

“At Gitlab, we've found most success with employer brand by infusing it into our interview process. This leaves a positive impression with candidates whether they're hired or not, driving up NPS and referrals.”  
Carli Chiodo, Senior Manager of Talent Brand at Gitlab

## Deliver an on-brand experience at scale.

Showcase your unique company culture and employer brand to every candidate from the moment your interview process kicks off.

[See it in action](/content/contact-sales/index.html)

## Highlight your brand story and go beyond your careers page.

Relying on engineering and marketing teams for employer brand initiatives is a strategy of the past. Bring the control into the hands of the talent team with collaboration features for every stakeholder.

[See it in action](/content/contact-sales/index.html)

## Ensure brand consistency across every department, role and requisition.

Whether your recruiters are seasoned or in training, you can ensure your brand is represented consistently and accurately at every touchpoint.

[See it in action](/content/contact-sales/index.html)

## Elevate your brand with every candidate touchpoint.

Unify your team with branded email signatures that give your recruiters storytelling superpowers.

[See it in action](/content/contact-sales/index.html)

## Why talent teams love Guide for employer branding.

### Improve time-to-hire

Experience the power of a true storytelling with unified collateral that helps you deliver the right brand content at the right time.

### Reduce cost-per-hire

Improve conversion rates and reduce time-to-hire with a strong brand experience that drives engagement and referrals.

### Increase offer accept rates

Closing starts at the first conversation. Leverage branded collateral to answer objections before they're raised.

### Increase NPS

A better candidate experience means fewer negative reviews and happier candidates, regardless of the outcome.

### Reduce drop-off

Make every candidate feel like a VIP by unlocking valuable information at every stage of the candidate journey.

### Accelerate referrals

Drive candidate referrals by delivering a memorable experience that leaves a positive impression, hired or not.

## Employer Brand FAQs

### Can Guide really improve my employer brand?

### What is the difference between Guide and other approaches to employer brand?

### Telling stories is hard. How difficult is it to implement Guide?